Usable Clicks - Latest Comments

Re: Why Old Social Networks are Redefining Themselves for Success

kenwood food mixers — Thu, 03 Mar 2011 04:38:30 -0000

They are deprived of those autonomous social spaces in which the conditions exist for them to narrate themselves as individual and social agents. Meanwhile, politics under neoliberalism has been redefined through the double registers of corruption and ...

Re: Why Old Social Networks are Redefining Themselves for Success

cigar reviews — Wed, 02 Mar 2011 08:38:41 -0000

Re: Facebook instant personalization coming to banners everywhere

kskobac — Mon, 18 Oct 2010 14:43:38 -0000

Fran - thanks for responding and clarifying! Personally I think whether the information is passed to the publisher or not doesn't change or discount the point I was making- the incredible significance of perceived social endorsement. I will clarify in an update about the personalization nomenclature though.

Re: Facebook instant personalization coming to banners everywhere

Fran Larkin — Mon, 18 Oct 2010 12:53:13 -0000

This is not instant personalization.

This small test involves the Like button, which is in iframe in the ad, so that only Facebook sees when someone clicks on the Like button in the ad. We do not share any individual data with the advertisers or the publisher on which the ad appears.

Re: Facebook instant personalization coming to banners everywhere

Fran Larkin — Mon, 18 Oct 2010 12:53:07 -0000

This is not instant personalization.

Re: 15 Insights from the Social Media Boot Camp

hostgator vps — Mon, 09 Aug 2010 17:06:27 -0000

Nice summary and fun to read.

Re: 15 Insights from the Social Media Boot Camp

Hg — Mon, 09 Aug 2010 17:04:52 -0000

On social networks, people care more about their friends than content; don’t chase clicks, allow relationships to deliver influence - this one is so true. If you get a guy, you get all of his friends trust. Very powerful indeed.

Re: 15 Insights from the Social Media Boot Camp

Social Media Marketing Plan — Fri, 09 Jul 2010 18:02:51 -0000

Point # 1 from this post is so true. It's the tools that are always in beta that seem to get the best adoption rates. They are the ones constantly evolving and keeping their users interested.

Re: Foursquare Hints at the Value in Mobile Social Networks

loans — Thu, 01 Jul 2010 03:30:08 -0000

The whole phenomenon stems from the fact that most service providers and the Content Providers do not have a vibrant revenue sharing model, the fallout is that the Mobile Content Generating Industry has become highly risky & the yield does not produce sufficient resources to develop richer content desirable for 3G.In case the revenue sharing does not get to be more in favor of Content providers & Content does not get richer the mobile operators will have no one else but themselves to blame if subscribers slip from their grasp.

Re: The Emergence of the Facebook Search Engine + Facebook SEO Needs

kskobac — Tue, 29 Jun 2010 18:14:07 -0000

That's a definite issue- Facebook's search isn't very intelligent yet, and definitely doesn't do well to distinguish the results that show up in the results. There have been a lot of reports that Facebook has put a "community page" above a brand's own official profile, even when they're titled the exact same way. They need to find a way to illustrate official brand pages so users can 'like' them and build the relationship, which is usually going to be more preferred than the community pages.

Re: The Emergence of the Facebook Search Engine + Facebook SEO Needs

The One Who Wears the Pants — Tue, 29 Jun 2010 18:09:13 -0000

How is Facebook going to handle searching for fan pages? Advertisers have run into problems where users don't see official brand pages on the top of the search list because the fanpage name isn't written out properly even if their page has the most fans. Ex - Ben & Jerry's vs Ben and Jerry's vs. Ben & Jerry's Homemade, Inc (last one is the company page)

Re: Case Study: Joffrey’s Coffee 2.0

Low Acid Coffee — Wed, 24 Mar 2010 00:54:03 -0000

Thank you for sharing your marketing ideas in this article. This article refreshes marketing ideas which I studied when I was in college.

Re: 15 Insights from the Social Media Boot Camp

chiropractic social media — Sun, 21 Mar 2010 02:07:53 -0000

I guess you've learn a lots from camp discussion and I like the topic that you discuss on entrepreneurs and other marketing agents. This will open their mine and start for new beginning.

Re: Seamless Web’s Not So Web Promotion

nik — Tue, 23 Feb 2010 11:56:16 -0000

more of freecoffee abuse

Re: McDonalds Early Risers Campaign Made Me Smile

kskobac — Mon, 30 Nov 2009 10:48:59 -0000

Thanks Steve! Glad you find the writing valuable

Re: McDonalds Early Risers Campaign Made Me Smile

Steve — Tue, 24 Nov 2009 11:44:39 -0000

Interesting and cool execution - glad to have it featured here. UC is a great resource for keeping ahead of the curve!

Re: 15 Insights from the Social Media Boot Camp

Hostgator Review — Wed, 02 Sep 2009 01:52:22 -0000

greart post

Re: Revver Wake Up

Say It So They Buy It — Sun, 07 Jun 2009 23:36:58 -0000

Interesting, isn't it. So many people put their videos online and then embed them in pages with links, telling people to click the link. But YOU were upfront with a link, even if not commercial, and they wouldn't display you. Go figure.

Charlie Seymour Jr
Blog - http://bit.ly/24eYTO

Re: 15 Insights from the Social Media Boot Camp

nick gonzalez — Fri, 22 May 2009 01:21:37 -0000

Thanks for this too. Really great summary.

Re: 15 Insights from the Social Media Boot Camp

Steve Wax — Thu, 21 May 2009 14:22:14 -0000

Hey, really nice summary of the ideas. It was great fun to participate yesterday -- even if Sam Ewen and I were the token "executioners".

Re: 7 Minutes to Reinvent the Internet (for Advertising)

Brian McFarland — Thu, 07 May 2009 17:13:13 -0000

Kevin,

What a thoughtful, well written synopsis of the outstanding event yesterday. Your intelligence and strategic approach to digital marketing is incredible, and we appreciate the energy and passion in which you pursue your work and career.

Brian

Re: Revver Wake Up

Jim Crews — Sat, 11 Apr 2009 16:17:43 -0000

We don't use Revver specifically. We try to blanket the video networks for maximum coverage for our originally produced content. Revver does things a bit different with revenue sharing with partners but if that means sacrificing other branded channels, its clearly not worth it.

Re: Revver Wake Up

Kevin Skobac — Sat, 11 Apr 2009 15:26:57 -0000

I'm curious - why do you use Revver over other options? What do you get as a content producer, brand, and advertiser? I can't remember seeing someone use them in a while.

Re: Why Non-Standard Ads Should Be The Exception Not the Rule

Mike Bohn — Fri, 03 Apr 2009 16:30:28 -0000

Agreed, there are a bunch of great executions out there. The reason they're great, in my opinion, is that the executions were non-standard or custom. They are one of a kind and special.

It all boils down to scarcity and the demand it creates. There are a lot of great analogies, but professional sports is a good one.

There are a huge number of prospective players, and a finite number of teams/spots. This scarcity, and abundance of demand creates competition among those prospective players, pushing the cream to the top (unless you're in Detroit).

If you created 100 more teams, every Joe Schmoe could get some playing time. Would you really want to watch football then? How many games, watching horribly out of shape wannabees, could you watch before you burned out of the sport all together?

Re: Why Non-Standard Ads Should Be The Exception Not the Rule

jeremysanchez — Thu, 02 Apr 2009 18:33:04 -0000

This post is spot on. I was just having a conversation with a designer a couple of days ago about how, if abused, these new formats are going to be a UX nightmare. In a lot of ways the giant pushdown ads are worse than popovers and interstitials. At least those are modal and can be dismissed.

It seems like a no-brainer to me that the higher CTRs are fleeting. Like Kevin said, as soon as publishers start to treat these placements as commodities, and we see them filled by the freecreditreport people, those numbers will certainly take a dive.

I like what some properties (like Pandora) are doing with integrated creative, but standardization of these larger ad sizes is almost a tacit endorsement for their abuse. Why innovate when you can get a gigantic above the fold placement.